Cookie Policy

Last updated: June 2025

This Cookie Policy explains how annafrank-museum.com (hereinafter "we" or "our") uses cookies and similar tracking technologies on our website. It is intended for visitors in the Netherlands, including those subject to the General Data Protection Regulation (GDPR) and the Dutch Implementation Act of the GDPR (UAVG). By using annafrank-museum.com, you agree to the use of cookies as described in this policy (to the extent allowed by your settings and applicable law). For more information on how we process personal data, please see our Privacy Policy.

What Are Cookies and Similar Technologies?

Cookies are small text files that are placed on your computer or device when you visit a website. They allow the site to recognize your device and store certain information about your preferences or past actions. We also use similar tracking technologies alongside cookies, such as web beacons (pixel tags), tracking pixels, script tags, and browser local storage. In this policy, we refer to all these technologies collectively as "cookies." Cookies can be first-party (set by annafrank-museum.com) or third-party (set by a different domain, such as our analytics and advertising partners). They can also be session cookies (which expire when you close your browser) or persistent cookies (which remain on your device for a set period or until you delete them).

Types of Cookies We Use

annafrank-museum.com uses cookies to improve your experience, to understand how our site is used, and to support our marketing efforts. Specifically, we use cookies and similar technologies for the following purposes:

• Essential Cookies (Strictly Necessary): These cookies are necessary for the website to function properly. They enable core features such as security, network management, and accessibility. For example, we use essential cookies to allow you to navigate our site, load pages, and access secure areas. Some essential cookies also remember your cookie preferences (via our Consent Management Platform) so that we don’t repeatedly ask for your choices. Without these cookies, certain services on our site cannot be provided properly.
• Performance and Analytics Cookies: These cookies help us understand how visitors interact with our website so we can improve it. Analytics cookies collect information about traffic, popular pages, time spent on the site, and general user behaviors (such as which links are clicked). For instance, we may use Google Analytics or similar services to gather aggregated usage data. We might also employ user experience tools (like heatmaps or session recordings) to see how you engage with our pages (e.g., where you click, tap, or scroll). The information collected by these cookies is typically aggregated and does not directly identify you. However, analytics providers might receive technical data like your IP address or device identifier (which we may configure to be anonymized where feasible). These insights help us identify what we’re doing well and what we can improve on our website.
• Functional Cookies (Preferences): These cookies allow the website to remember choices you make and provide enhanced, more personalized features. They may be set by us or by third-party providers whose services we have added to our pages. For example, functional cookies can remember your site preferences (such as language or region selection) and other custom settings. If you fill out a contact or feedback form on our site, a cookie might remember some of the information you provided (such as your name, phone number, email address, selected service, or message) so that you don’t have to re-enter it if you navigate away and return, or to confirm that you have successfully submitted the form. While functional cookies are not strictly necessary, they make the user experience smoother and more tailored to you. Disabling these may result in some features not working as intended.
• Advertising and Targeting Cookies: These cookies are used to deliver advertisements that are more relevant to you and your interests, and to measure the effectiveness of advertising campaigns. For example, advertising cookies and pixels help us serve you targeted ads based on your browsing behavior on annafrank-museum.com and track whether you later took an action related to our ads (such as filling out a form or making a purchase). We partner with reputable advertising networks and platforms, including (but not limited to) Google Ads, Meta (Facebook), Microsoft Advertising (Bing Ads), TikTok Ads, Amazon Ads, and others. These partners may set cookies through our site that collect information such as your IP address, device identifiers, and information about your browsing across this and other sites. This data is used to build a profile of your interests so that relevant ads can be displayed to you on our site or elsewhere on the Internet. Please note that these third-party cookies are controlled by the third parties; the data they collect and how they use it is governed by their own privacy policies. These cookies do not directly store your name, email, or other contact details, and we do not knowingly provide such personal information to our advertising partners via cookies. However, if you are also a user of those platforms (for example, if you are logged into a social media account), they may combine the data collected from our site with other information they have about you to further personalize ads. Using these cookies, we aim to show you ads for products or services you care about, rather than random or irrelevant ads.

Your Choices: Managing Cookies and Opt-Out Options

We believe in giving you control over your data. You have several options to manage or disable cookies and similar tracking technologies on our site:

• Consent Management Platform (CMP): We use a CMP on annafrank-museum.com to allow you to set your cookie preferences. When you first visit our site, you’ll see a cookie consent banner or pop-up that lets you accept or reject certain categories of cookies (except strictly necessary cookies, which cannot be turned off as they are essential). You can revisit your preferences at any time by clicking a “Cookie Settings” link or icon (usually located in the footer or header of the site). Through the CMP, you can see a list of cookie categories (and sometimes individual cookies) and toggle them on or off according to your preference. Once set, your preferences are saved (via an essential cookie) so that we remember your choices on subsequent visits. If you clear your cookies or use a different browser/device, you may need to set your preferences again.
• Browser Settings: Most web browsers provide options to manage or disable cookies. You can configure your browser to block all cookies or to alert you when a cookie is being set. You can usually find these controls under the browser’s “Settings” or “Preferences” menu, in sections labeled “Privacy” or “Security.” Using your browser settings to reject cookies may affect the functionality of not only our website but others as well. For instance, if you block all cookies, you may not be able to log in to websites or use features that rely on cookies. Each browser is different, so check your browser’s help documentation for instructions on how to modify your cookie settings. Keep in mind that if you delete or block cookies, you might need to manually adjust some preferences every time you visit a site, and some features may not work.
• Global Privacy Control (GPC): annafrank-museum.com honors the signal. GPC is a browser or extension setting that signals your privacy preference to opt out of the “sale” or “sharing” of personal information (particularly for targeted advertising purposes) globally. If our website detects a GPC signal from your browser, we will treat it as a valid opt-out request under applicable law. In practice, this means we will automatically disable or not deploy any non-essential cookies that are used for advertising or sale/sharing of data on our site for that browser. You will still see our cookie banner (so you can make granular choices if you wish), but the default will be that sale/sharing cookies are off in response to GPC. (Note: Currently, we do not respond to the older “Do Not Track” browser signal, which lacks a uniform standard. GPC is a more recent, legally recognized mechanism that we fully support.)
• Industry Opt-Out Tools: You can also opt out of many third-party advertising cookies by using industry-provided tools. The and the allow you to manage your preferences for participating companies. These tools scan your browser for cookies placed by various advertising companies and give you the opportunity to opt out of many of them at once. If you opt out through these tools, an “opt-out” cookie will be stored in your browser to signify your choice. Note that if you clear your cookies later, that opt-out cookie may be removed, and you might need to opt out again. For mobile devices, you can limit tracking via your device settings (such as resetting your mobile advertising ID or enabling a “Limit Ad Tracking” or “Opt out of Ads Personalization” option in your device’s privacy settings). Additionally, the DAA offers an AppChoices app for controlling interest-based advertising in mobile apps.

Keep in mind that opting out of or blocking cookies can impact your experience on our site. Essential cookies will remain active regardless of other preferences, since the site cannot operate without them. Opting out of advertising cookies does not mean you will no longer see any ads – you will still see generic ads, but they will be less tailored to your interests.

Data Sharing and “Do Not Sell or Share” Notice

Sale/Sharing of Data via Cookies: As described above, some analytics and advertising cookies may involve the collection and sharing of information about you (such as device identifiers or browsing activity) with third parties. Under the GDPR and UAVG, this kind of data sharing for targeted advertising could be subject to specific consent requirements. We want to be clear about how we handle such data and your rights.

Your Right to Opt Out: We do not sell your personal information for money. However, we do use cookies that may share data with third-party partners for advertising purposes, which may be considered a sharing of personal information under applicable laws. If you are a resident of the Netherlands or any EU member state with similar privacy laws, you have the right to opt out of this kind of data sharing (i.e., opt out of the targeted advertising use of your personal information). You can exercise this right at any time through the mechanisms described in the section above (for example, by adjusting your preferences in our CMP to disable advertising cookies, or by enabling Global Privacy Control on your browser). Once you have opted out, we will refrain from using non-essential cookies that involve sharing your data for targeted advertising, unless you later give us permission (for instance, by opting in via the cookie settings).

Children and Teens: We do not knowingly engage in any sale or sharing of personal information of consumers under the age of 16 through cookies or other means. Users under 16 (and their parents or guardians, if applicable) should be aware that by law, the sharing of personal data of consumers between 13 and 16 years old is only permitted if they have affirmatively authorized it (opted in), and consumers under 13 require parental consent. annafrank-museum.com is not directed to children, and we do not knowingly collect any personal information from children under 13. If we learn that we have inadvertently collected or shared personal data from a child under 13 (or that we have sold/shared data of a minor between 13–16 without proper consent), we will take steps to delete that information and honor opt-out requests as required by law.

Third-Party Links and Services

Our website may contain links to third-party websites, plug-ins, or services, and we may also integrate third-party content into our pages (such as social media widgets, videos, or maps). If you click on a link to a third-party site or interact with third-party content on our site, those third parties may set their own cookies or collect data about you. For example, if you click a link to follow us on LinkedIn, X (formerly Twitter), or Facebook, or use a social sharing button, you will be directed to those platforms which may place cookies in your browser. Similarly, playing an embedded YouTube video or interacting with a Google Map on our site could allow Google to set or read cookies. We do not control these third-party technologies and their use is not covered by this Cookie Policy. We encourage you to read the privacy and cookie policies of any third-party site or service you visit or use. Inclusion of a third-party link or technology on annafrank-museum.com does not imply that we endorse or have control over that third party’s practices. If you have any concerns about how other websites use cookies and personal data, please review their policies and settings.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes, we will revise the “Last updated” date at the top of this policy. If any changes are material, we may provide a more prominent notice (such as a banner on our website or a notification in our consent banner) to inform you of the update. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies. Your continued use of annafrank-museum.com after any update to this policy will constitute your acknowledgment of the changes, to the extent permitted by law.

Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our cookie practices, please contact us through the channels provided on our website. The easiest way is to visit our Contact Us page on annafrank-museum.com and send us a message. Although we cannot list contact details in this policy template, you can find our up-to-date contact information (such as an email address or contact form) on the website. We will do our best to respond promptly to your inquiry.

Consent Requirements

In accordance with the Dutch Telecommunications Act, we require your explicit consent before placing non-essential cookies on your device. You can withdraw your consent at any time through our cookie management tool.

Cookie Policy Updates

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

Your Rights Under GDPR

As a user in the Netherlands, you have the following rights regarding your personal data:

• The right to access your personal data
• The right to rectification of inaccurate data
• The right to erasure ('right to be forgotten')
• The right to restrict processing
• The right to data portability
• The right to object to processing
• The right to withdraw consent at any time

If you wish to exercise any of these rights, please contact us using the information provided in the "Contact Us" section.